Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Global Styleguide
In order to develop a brand holistically in a rapidly growing environment, it is particularly important to document everything and make the content easily available to the various scattered teams. Therefore I developed and implemented this comprehensive global style guide to ensure consistent corporate design across all markets. The full document contains more than 75 pages about the brand and design principles, detailed information about execution as well as special content about vehicle branding, etc. Here you can see a small excerpt.
Design Templates
To maximize scalability I created these Global Design Templates and provided direct guidance to international teams to streamline production. The digital templates were also partly automated.
Automated Banner sets
Online banners make up a huge part of FlixBus advertising.
They had to be created in many different formats and languages, which was constantly very time consuming.
To solve this problem, I created prototypes in Figma that can automatically adjust themselves to the content using defined variables. This makes adaptation significantly faster.
This is an example of a banner set for various brand categories.
Clickable Prototype
Brand Awareness Campaign
Idea
Full focus on brand awareness! Very bold and disruptive type combined with puns around the Flix universe.
The typeface in Flix colors acts as a keyvisual and can be used basically everywhere to spread the campaign.
The mechanic is a loud headline as a strong stopper. The message is putting a catchy line in the customers head and then we give the solution in the subline.
Idea
Full focus on brand awareness! Very bold and disruptive type combined with puns around the Flix universe.
The typeface in Flix colors acts as a keyvisual and can be used basically everywhere to spread the campaign.
The mechanic is a loud headline as a strong stopper. The message is putting a catchy line in the customers head and then we give the solution in the subline.
Goals
Increase brand awareness
Increase brand attraction
Attract young segment with innovative massaging
Merchandize
In addition to customer-oriented merchandise, I also enjoyed working on various materials for internal company use. Here is an excerpt from a welcome package for new joiners and other items.
Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Global Styleguide
In order to develop a brand holistically in a rapidly growing environment, it is particularly important to document everything and make the content easily available to the various scattered teams. Therefore I developed and implemented this comprehensive global style guide to ensure consistent corporate design across all markets. The full document contains more than 75 pages about the brand and design principles, detailed information about execution as well as special content about vehicle branding, etc. Here you can see a small excerpt.
Design Templates
To maximize scalability I created these Global Design Templates and provided direct guidance to international teams to streamline production. The digital templates were also partly automated.
Automated Banner sets
Online banners make up a huge part of FlixBus advertising.
They had to be created in many different formats and languages, which was constantly very time consuming.
To solve this problem, I created prototypes in Figma that can automatically adjust themselves to the content using defined variables. This makes adaptation significantly faster.
This is an example of a banner set for various brand categories.
Clickable Prototype
Brand Awareness Campaign
Idea
Full focus on brand awareness! Very bold and disruptive type combined with puns around the Flix universe.
The typeface in Flix colors acts as a keyvisual and can be used basically everywhere to spread the campaign.
The mechanic is a loud headline as a strong stopper. The message is putting a catchy line in the customers head and then we give the solution in the subline.
Idea
Full focus on brand awareness! Very bold and disruptive type combined with puns around the Flix universe.
The typeface in Flix colors acts as a keyvisual and can be used basically everywhere to spread the campaign.
The mechanic is a loud headline as a strong stopper. The message is putting a catchy line in the customers head and then we give the solution in the subline.
Goals
Increase brand awareness
Increase brand attraction
Attract young segment with innovative massaging
Merchandize
In addition to customer-oriented merchandise, I also enjoyed working on various materials for internal company use. Here is an excerpt from a welcome package for new joiners and other items.
Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Brand Development
FlixBus
Client :
FlixBus
Industry :
Mobility & Tech
Working for :
Flix SE
Year :
2015-2025
Project
FlixBus is a leading global mobility provider revolutionizing affordable, eco-friendly intercity travel. Founded in Germany, it combines a tech-driven platform with a vast bus network across around the globe. By digitizing the traditional bus industry with features like an intuitive app and dynamic pricing, FlixBus makes sustainable travel accessible to millions.
My Role & Responsibilities
For over a decade, I helped guide the FlixBus visual identity from a startup phase to a global leader. Working collaboratively, I drove corporate design governance and the Global Styleguide. My role involved co-developing our iconic fleet liveries, executing high-impact campaigns, and streamlining digital production workflows for the team.
Global Styleguide
In order to develop a brand holistically in a rapidly growing environment, it is particularly important to document everything and make the content easily available to the various scattered teams. Therefore I developed and implemented this comprehensive global style guide to ensure consistent corporate design across all markets. The full document contains more than 75 pages about the brand and design principles, detailed information about execution as well as special content about vehicle branding, etc. Here you can see a small excerpt.
Design Templates
To maximize scalability I created these Global Design Templates and provided direct guidance to international teams to streamline production. The digital templates were also partly automated.
Automated Banner sets
Online banners make up a huge part of FlixBus advertising.
They had to be created in many different formats and languages, which was constantly very time consuming.
To solve this problem, I created prototypes in Figma that can automatically adjust themselves to the content using defined variables. This makes adaptation significantly faster.
This is an example of a banner set for various brand categories.
Clickable Prototype
Brand Awareness Campaign
Idea
Full focus on brand awareness! Very bold and disruptive type combined with puns around the Flix universe.
The typeface in Flix colors acts as a keyvisual and can be used basically everywhere to spread the campaign.
The mechanic is a loud headline as a strong stopper. The message is putting a catchy line in the customers head and then we give the solution in the subline.
Idea
Full focus on brand awareness! Very bold and disruptive type combined with puns around the Flix universe.
The typeface in Flix colors acts as a keyvisual and can be used basically everywhere to spread the campaign.
The mechanic is a loud headline as a strong stopper. The message is putting a catchy line in the customers head and then we give the solution in the subline.
Goals
Increase brand awareness
Increase brand attraction
Attract young segment with innovative massaging
Merchandize
In addition to customer-oriented merchandise, I also enjoyed working on various materials for internal company use. Here is an excerpt from a welcome package for new joiners and other items.